BlackMagnoliaDesign.com

Kenmore Design asked:

Many companies consider paid advertising with Google and Yahoo today. For many companies pay five dollars a click is not just more affordable. There is another way you could set a marketing campaign of the fabric. Many companies offer web design services, SEO and web marketing. Instead of spending all their money marketing on Pay-per-click ad that these companies focus on the distribution of small classifieds ads web together with articles to blogs and include links to your website. These ads will not only attract real readers also attract the search engines that put the link that goes to your website. This way your website get a higher ranking and therefore more qualified traffic organic search results. The main search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. The pages that are linked from other pages indexed search engine does not need to be submitted because they are automatically. Some search engines, notably Yahoo! , Operate a paid submission service that guarantees the drag for a fee or cost per click system. The search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by search engines. The distance of pages from the root directory of a site can also be a factor in whether inside the pages get pulled along. Another thing that will help your ranking is constantly changing content on your site. The high-end web systems deign content management companies offer to their site. Using the system you can update your site content up and is is as easy as editing a Word document.

Caffeinated Content

Vancouver Web Design asked:

Whether your company is large or small, you must have a web presence that works for your business. Commanding a powerful presence on the World Wide Web has become a table stake. A company’s web design details and web presence has replaced a wide array of communication vehicles. Nowadays customers, suppliers, and even potential investors form a first impression from a company’s web presence.

And it’s not just the homepage – a good cover followed by unfriendly navigation, hard to decipher visuals, or simply too many graphic images will ruin a visit to a website.

Next, you have to be sure that the front end, “the market engine,” is tied tightly to all of your company’s back-office functions. Everything must work smoothly so that billing, customer care and relationship management, inventory, shipping, and even sales can use your web presence as an integrated business tool.

So in a nut shell, here is basically the steps to great web design when you tie it into SEO and SEM. Getting yourself a favorable listing in search engines is a matter of following these two steps when designing your website pages.

Step 1: Use your TITLE Tag Properly!

Most search engines place a lot of weight on the content of your TITLE tag. Your page’s title is very important and you should design it properly. Do not set the title of your page to something totally unrelated to your site. For example: “Welcome!” or “Thank You For Visiting!” simply will not do.

When surfing the net I often see plenty of pages where the title is “Untitled Document” or “Title Your Page Here” – the page owner hadn’t even specified a title at all. It’s unfortunate because those pages are missing out on potential search engine ranking.

Your TITLE tag should clearly represent what your site is about. If you’re building a page that talks about your company’s products, the title should thoroughly reflect that topic. “Our Products” or “Product Listings” is a bad choice for a page title – people are probably going to be searching for your company by name or by the type of product you sell. Thus, using our website as an example: “Vancouver Web Design, SEO Vancouver, BC Web Design”. What ever business you are in, make sure your title tag reflects exactly who you are and what you do.

Also consider using keywords in your TITLE tag. For example, let’s say you’re selling real estate. You might want to make the title of your main page “Seattle Real Estate, Real Estate Agency in Seattle, Listing Homes, Property and Commercial listing for the Seattle Area!” As you can see, this title gets right to the point about the topic of the page. It also uses your keyword: “Seattle Real Estate,” and more specifically “Real Estate Listings in Seattle” (twice). Someone searching for “Real Estate” is more likely to find YOUR page than a page titled “Homes For Sale.”

Step 2: Keywords aren’t just for META tags

Over the years, META tags have been hawked as “the” way to get good listings in the search engines. Early on, this was true – when META tags were first created in the HTML specifications, search engines put a lot of weight on them. Several years ago you could literally boost yourself to the top of the search results by including repetitive keywords in your META tags.

However, META tags have now become the most abused part of web pages. People routinely add META keywords to their page which have no relevance to their site’s topic. For example, many webmasters use META keywords like “pics” or “mp3″ even if their site has nothing to do with those categories. They’re hoping that people who search for hot topics will stumble across their page and stop by.

Those tactics do not work anymore. META tags now carry a surprisingly low weight in all of the popular search engines. What is important now is the overall content of your page. Search engines have algorithms (methods) for determining what your web pages are really about. These algorithms are closely-guarded secrets, for obvious reasons. However, they all focus on one thing these days: the REAL content in your web page. If you create a web page about “The CompanyABC Business Opportunity” but include META keywords like “free pics” and “download music,” your site’s not going to be indexed under the topics you defined in your keywords. In fact, it might be rejected altogether!

Not only should you make sure that your META keywords tag appropriately reflects the content of your page, you should ensure that the text content of your page contains a good distribution of your keywords. Mention your company name often (and evenly) throughout your site.

For Example: “Our Company is the best company around. Imagine working at home and being your own boss – Our Company makes it possible! Your potential for earnings with Our Company is unlimited. Our Company allows you to sell as much as you want or as little as you want. The amount of money you make with Our Company depends on how much effort you put into your Our Company business.” Using your company name strategically and through out your web page is going to get you much higher rankings when someone performs a search for Our Company.

As you can see, the keyword (Our Company) is evenly distributed. Don’t try bunching up your keywords at the end of the page, that doesn’t work and may prevent you from being listed at all. You should concentrate on using keywords as part of your site’s content, and spreading them evenly throughout your text.

As you can see, these two steps are pretty simple. It’s all a matter of incorporating them into the design of your web pages – or redesigning your pages to fit, if your site is already live and submitted. There is never any guarantees that your website will end up #1 in the search results, but I do guarantee that if you follow these two steps you’ll achieve better overall rankings.

Above all else, avoid common spammer tactics like grouping keywords at the bottom of your page, or trying to “hide” keywords by making the text the same color as your page’s background. Search engines look for these methods and will often disqualify your page if they encounter what they think is spam.

Looking at the cost involved ranging from $150 – $1000 per month why is that dedicated web hosting such a huge punch on the business web hosting market? Is paid web hosting worth it?

Now what is dedicated web hosting? Dedicated web hosting is having one single server rented to a single customer by the webhosting provider. Virtual dedicated servers and co-location web hosting are two similar solutions relatively familiar in the web hosting industry. In virtual dedicated server hosting plans one does not get an entire computer just for oneself this means that the virtual server shares the resources of a web server computer with other customers of the web hosting provider. There are many similarities between both Co-locating web hosting and virtual dedicated servers but the main difference is that, in co-locating web hosting the customer owns the web server computer and web-hosting provider only houses the web server computer and sells bandwidth to the customer whereas in dedicated web hosting the web server computer belongs to the web-hosting provider and is only rented by the customer.

When single web server is rented to a single customer it is called real dedicated web hosting.

For businesses that work with high traffic, dedicated web hosting is the idyllic way out. Application required for its operation and functionalities of web site falls under ones specific control.

There are many advantages of dedicated webhosting:

• Concerns regarding the maintenance, the security, and the reliability of ones web server are all handled by hosting provider.

• One doesn’t have to bother about maintaining the hardware and the connectivity of the computer as it is on rent and not been purchased

• One is freed from replacing the component or solving the problem, as everything is provider’s responsibility

• One gets compensations as part of the Service Level Agreement (SLA) by most o f the web hosting providers.

• In the occurrence of failure one may get reimbursement with the cost of ones hosting plan for a month or a fraction of it, depending upon the severity of the failure.

• When compared to having to pay for the component and for the technical support required for actually replacing the component, while web site in not online all these advantages seems quiet good as at the day end one will just be paying for functional hardware.

Imagine the business with all the resources being saved on the above maintenance issues. One can choose between “managed” or “unmanaged” service levels as the costs of administering and maintaining the web server one has taken on rent will vary depending upon the web hosting provider.

One can choose “managed” dedicated hosting which means one will have access to “control panel” if one is uncomfortable with the technical expertise required by the management of a web server computer. All the essential tasks required to be performed by the proper functioning of ones web server via a simply point-and-click user-friendly interface are allowed by control panel.

This way one can setup, administer and maintain all the web sites on web server without knowing or typing any command lines nor having any in depth knowledge of the operating system.

Those with great degree of technical expertise in mastering a root access to the server can go for “unmanaged” option. “Unmanaged” option offers complete server administration, thus having possibility of configuring every service on the web server. But if necessary services are not configured properly it may result in failure of system. Due to these reasons unmanaged dedicated hosting is recommended for only people having solid server administration background or for web developers who require custom applications for their web sites, or a customized environment. Thus people having dedicated server computer’s stability will not be prone to the plagues affecting shared web hosting solutions.

Imagine-

-errors in programming usually made by the beginners,

- Or overload i.e. server being crowded with applications and components required by the other customers

- Or in a shared web server when the processor time and the installed memory are both shared by the software applications needed by the other users.

Instant support is provided to its customers when required by the dedicated web hosting whether managed or unmanaged which is not possible on a shared hosting plans where one will be facing delays and possible additional technical support fees.

If one is having prompt support service from ones side then the customers will be happy and at the same time there will be growth in business. For those doing business in web designing advantage to have his own dedicated server is priceless not because he will be able to offer pure hosting services, but because he will able to offer them packaged with the web design activity also. When one is having access to web server for 24 hours, then within minutes one can modify a website for a customer or upload a new one.

If complete web presence solution, design and hosting, is offered by the studio to a customer there is chance of that customer being regular this is an added advantage.

The benefits of a good dedicated web hosting are:-

• Businesses solutions being translated into sales growth

• Better customer relationship results to improved company image

• Reduced cost compared with in-house web hosting solution, and so on.

• One can run a better business and better business gives good profit.

By: Web Hosting

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